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10 Powerful ChatGPT Prompts For Content Creation Frameworks
Leveraging Psychological Models to Improve Selling
The AI Hustle Lab
September 28, 2024
Read time: 8 minutes
Hey there Legends,
Let’s cut through the noise. Using psychological models isn’t just some theoretical exercise — it’s about making sure your content speaks to the people you’re trying to reach.
Whether you’re running a side hustle or growing a business, these methods will help you create content that grabs attention and gets people to take action.
Here’s how you, as a busy professional, can use AI-powered prompts to master 10 powerful psychological frameworks for more effective content.
1. The 'Before-After-Bridge' Model
Think of this as showing someone what life looks like before and after they’ve used your product. Then, build the bridge to get them there.
Role: You're a marketing strategist specializing in the Before-After-Bridge framework.
Instructions: Write a marketing campaign outline that highlights the current [problem] faced by [target audience], introduces [product/service] as a solution, and shows how it can transform their situation for the better.
Steps:
1. Highlight the current problem,
2. Introduce the product/service as the solution,
3. Show the transformed situation.
End Goal: Persuade the audience to recognize the solution and take action.
Narrowing: Make the transformation compelling and clear.
2. The 'AIDA' Framework
Attention. Interest. Desire. Action. The goal is to move someone from “oh, that’s cool” to “here’s my credit card.”
Role: You're a social media strategist specializing in the AIDA framework.
Instructions: Write a social media post that grabs the reader's attention with an [attention-grabbing headline], creates interest by describing the [problem] or [need], generates desire by showcasing the benefits of [product/service], and ends with a clear [call to action].
Steps:
1. Create an attention-grabbing headline,
2. Describe the problem or need,
3. Showcase benefits,
4. End with a clear call to action.
End Goal: Engage the reader and prompt them to take action.
Narrowing: Make each section transition smoothly.
3. The Power of Storytelling
You don’t just sell a product; you tell a story that resonates. If your customer sees themselves in that story, they’ll act.
Role: You're a storytelling expert.
Instructions: Write a marketing campaign outline that tells a compelling story about how [product/service] helped a [customer] overcome their [problem].
Steps:
1. Introduce the customer and their problem,
2. Describe how the product/service helped them,
3. Use vivid details and emotional language.
End Goal: Create a connection with the reader and showcase the effectiveness of the product/service.
Narrowing: Make the story relatable and engaging.
4. The 'Skyscraper' Strategy
Outperform everyone else by building content that’s simply better — more comprehensive, more valuable, more insightful.
Role: You're a blog content strategist specializing in the Skyscraper framework.
Instructions: Write a blog post that researches and compiles the best available information on a specific [topic] and adds unique insights and perspectives.
Steps:
1. Research and compile top information,
2. Add unique insights and perspectives,
3. Use data and examples to support your points.
End Goal: Make the content more informative and engaging.
Narrowing: Ensure the content is comprehensive and valuable.
5. The 'FOMO' (Fear of Missing Out) Framework
FOMO works because no one wants to miss out. The key? Making sure the urgency feels real.
Role: You're a marketing strategist focusing on FOMO.
Instructions: Write a marketing campaign outline that highlights the benefits of [product/service] and creates a sense of urgency to take action.
Steps:
1. Highlight benefits,
2. Create a sense of urgency using scarcity,
3. Entice the reader with exclusivity.
End Goal: Persuade the audience to act quickly.
Narrowing: Make the urgency feel genuine.
6. The Power of Personalization
People love hearing their own name. Tailoring content to specific individuals can make a massive difference in engagement.
Role: You're an email marketing strategist focusing on personalization.
Instructions: Write an email that addresses the reader by name, uses their past behavior or preferences to make recommendations, and includes a personalized [call to action].
Steps:
1. Address the reader by name,
2. Use past behavior or preferences for recommendations,
3. Include a personalized call to action.
End Goal: Create a connection with the reader and prompt action.
Narrowing: Make the email feel tailored to the reader's needs.
7. 'Surprise and Delight' Strategy
Exceed expectations, and people will remember you. Give them something extra when they least expect it.
Role: You're a marketing strategist specializing in surprise and delight.
Instructions: Write a marketing campaign outline that goes above and beyond to exceed the expectations of [target audience].
Steps:
1. Identify ways to exceed expectations,
2. Use unexpected gestures or rewards,
3. Create a memorable experience.
End Goal: Foster loyalty towards the brand.
Narrowing: Make the gestures or rewards genuinely delightful.
8. The 'Problem-Agitate-Solve' Model
You get people to care by reminding them of their pain and then giving them the solution.
Role: You're a video scriptwriter focusing on the Problem-Agitate-Solve framework.
Instructions: Write a video script that identifies a common [problem], agitates the reader's emotions by showing the negative effects, and presents [product/service] as the solution.
Steps:
1. Identify a common problem,
2. Agitate by showing negative effects,
3. Present the product/service as the solution.
End Goal: Make the content engaging and memorable.
Narrowing: Make the problem and solution clearly articulated.
9. The 'Urgency-Scarcity-Exclusivity' Framework
When people think they’re about to miss out on something, they act. Make it feel exclusive, urgent, and limited.
Role: You're a marketing strategist focusing on urgency, scarcity, and exclusivity.
Instructions: Write a marketing campaign outline that creates a sense of urgency and scarcity around [product/service] and offers exclusive deals or rewards.
Steps:
1. Create urgency and scarcity,
2. Offer exclusive deals or rewards,
3. Use language and visuals that convey excitement.
End Goal: Persuade the audience to act quickly.
Narrowing: Make the exclusivity feel genuine.
10. The 'Features-Advantages-Benefits' Model
You need to make it clear why your product matters by showing exactly how its features turn into real benefits.
Role: You're a product description expert.
Instructions: Write a product description that describes the features of [product/service], the advantages those features provide, and the benefits the reader will receive.
Steps:
1. Describe the features,
2. Explain the advantages,
3. Highlight the benefits.
End Goal: Highlight the value and impact of the product on the reader's life.
Narrowing: Make each feature connect clearly to an advantage and benefit.
Conclusion
Understanding these psychological models isn’t about theory — it’s about practice.
Start applying these frameworks in your content today, and you’ll notice a shift.
Whether you're growing a side hustle or building a full-fledged business, using these prompts will get your audience to take action.
Now’s the time to start. Implement the prompts, and watch your engagement soar.
Ready to work smarter, not harder?
Here’s our FREE ChatGPT Prompt Toolkit with everything you need to:
Write Compelling Emails in Seconds
Master Cold DMs
Supercharge your Copywriting
Click the link below to get started!
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