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From ‘Just Looking’ to ‘I’m In!’—FREE MEGA Prompt Included

They’re just browsing now—let’s change that.

Author

The AI Hustle Lab
November 15, 2024

In partnership with

Read Time: 7 minutes

Hey Hustlers,

Building a side hustle is tough, but it’s not about making everyone like you. It’s about creating connections, guiding people from a glance to a genuine commitment. Here’s the deal: if you want people to trust you, take them through a journey that makes sense to them.

Today, we’re walking through each stage of that journey, breaking down how you can guide casual visitors into real customers.

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Top of Funnel (ToFu): Unaware & Aware

This is where they start. They might feel they need a change but can’t put a name to it yet.

Problem Unaware

Your audience senses something’s missing (hello, extra income), but they’re not sure what’s off. Here’s where you come in with stories they can see themselves in.

  • Actionable Tip: Create content that mirrors their life. Write a piece like, “Why More Professionals Are Starting Side Hustles,” showing real-life struggles they relate to. They don’t want details – keep it light.

  • Example: Look at fitness brands. They lead with the lifestyle, not the gym routines. They’re relatable first, instructors second.

  • Mistake to Avoid: Don’t overcomplicate. They’re warming up, so stay accessible.

Problem Aware

Now, they know they’ve got a challenge but aren’t sure what to do next. You’re the guide, not the guru.

  • Actionable Tip: Offer them practical advice, like “3 Easy Ways to Start a Side Hustle Without Losing Free Time.” Make it simple and valuable.

  • Example: Think personal finance blogs sharing budgeting tips. Readers get a quick win and start trusting the brand.

  • Mistake to Avoid: They’re not ready to commit yet. Skip the pitch, focus on the practical.

Middle of Funnel (MoFu): Educating & Engaging Leads

Now, they know they’ve got a problem, and they’re looking for solutions. Here’s your chance to build real trust.

  • Actionable Tip: Give them something useful, like “Your Step-by-Step Guide to Starting a Side Hustle with AI.” This could be an email series or a checklist. It shows them you’ve got substance.

  • Example: Online courses often give a free intro class to build trust. Your checklist can do the same – it’s about showing value, not selling.

  • Mistake to Avoid: Don’t list features here. People want to know how you can help them, not what makes you look good.

Bottom of Funnel (BoFu): Converting Leads into Customers

They’re ready, they’ve done the homework. Now, they just need a nudge. Here’s where you’re direct – show them what they get and why they should trust you.

  • Actionable Tip: Give them a free trial, demo, or a testimonial. It lets them feel the benefits firsthand. For example, a one-week free trial of your AI-powered tool lets them experience it with no pressure.

  • Example: Software companies nail this with trials – they let people feel the product’s value. For you, a quick demo showcasing how your tool saves time is perfect.

  • Mistake to Avoid: Don’t drown them in specs. Focus on the real-life benefits.

Conclusion

Leading people through this journey isn’t about squeezing out a sale; it’s about building loyalty. Trust takes time, but with the right moves, you’ll see real growth – the kind that turns a quick scroll into a lasting connection.

If you’re ready to work smarter, here’s your FREE ChatGPT Assistant for this week:

Role: Act as a content strategist with experience in guiding new side hustles targeting [insert target audience, e.g., busy professionals interested in side income].

Instructions: Help me create a content plan that aligns with each stage of the customer journey (Top of Funnel, Middle of Funnel, and Bottom of Funnel) to attract, educate, and convert my audience.

Steps:

ToFu (Top of Funnel): Describe the mindset of the audience at this stage and suggest content types to attract those who may not realize they need my service yet. Provide examples of non-salesy, relatable stories or educational topics that would resonate with [insert audience description, e.g., busy professionals interested in side income].

MoFu (Middle of Funnel): Explain the audience's objectives as they explore solutions and ways I can educate and build trust. Suggest content types (e.g., comparison guides, case studies) and 2–3 specific topics that highlight how my approach to [insert side hustle context, e.g., starting a side hustle with limited time and resources] is unique.

BoFu (Bottom of Funnel): Describe how to engage leads who are ready to buy. Provide examples of content that builds confidence and removes objections, like testimonials or demos, and suggest ways to highlight the benefits and results they'll gain from [insert your product or service].
End Goal: The goal is to create a cohesive journey that smoothly guides my audience from awareness to purchase.

Narrowing (Constraints): Focus on [insert specific audience characteristics, e.g., busy professionals who are interested in generating additional income but feel limited by time and resources].

Final Tips: Provide best practices for smoothly guiding users from one stage to the next and common mistakes to avoid in my messaging.

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